The newspaper page upset book culture and the 
book page profoundly. The Romantic poets took 
courage from this upset to revolt against book 
culture. The format of the book page offers a linear, 
not a picturesque perspective. It fosters a single 
tone and perspective, offering many book pages at 
the same moment. The telegraph gave 
instantaneity to this picturesque news landscape, 
turned the news-sheet into a global photograph or 
world snapshot.

Marshall McLuhan, Counterblast , (New York, 1969), 
p. 112.